Privacy Policy | Chérie

Chérie Sweet Heart Privacy Policy

Last Updated: May 10, 2026

Chérie Sweet Heart (“we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). We are committed to protecting your privacy and handling your personal information responsibly in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and its implementing regulations effective as of January 1, 2026.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise interact with us. If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy will control.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include de-identified or aggregated information.

Depending on how you interact with us, we may collect the following categories of personal information (including inferences drawn from it):

Identifiers and Contact Information: Name, email address, postal address (billing and shipping), phone number, username, and account credentials.
Financial Information: Payment card details, transaction information, and other payment-related data (processed securely by our payment partners).
Commercial Information: Products viewed, added to cart or wishlist, purchased, returned, or exchanged; purchase history and preferences.
Internet or Electronic Activity: IP address, device information, browser type, operating system, and usage data (e.g., pages visited, time spent, clicks, and navigation patterns) collected via cookies, pixels, and similar technologies.
Communications: Information you provide when contacting customer support, submitting reviews, or corresponding with us.
Account Preferences: Settings, preferences, and profile information.

We may also collect Sensitive Personal Information (as defined under CCPA/CPRA), such as precise geolocation (if applicable) or other categories requiring heightened protection. We limit our collection and use of sensitive personal information to what is necessary and provide you with the right to limit its use.

Sources of Personal Information

We collect personal information from:

You directly (e.g., when you create an account, place an order, or contact us).
Automatically through your device and interactions with the Services (via cookies and tracking technologies).
Service providers and third parties (e.g., analytics providers, shipping carriers, or advertising partners).
Our business partners, where permitted.

How We Use Your Personal Information

We use personal information for the following business and commercial purposes:

Providing and Improving the Services: Processing orders and payments, fulfilling shipments, managing returns/exchanges, maintaining your account, personalizing your shopping experience, and recommending products.
Marketing and Advertising: Sending promotional communications (email, SMS, etc.) and displaying targeted ads on our site or elsewhere, including based on your past activity. You can opt out of these at any time.
Security and Fraud Prevention: Authenticating users, detecting and preventing fraudulent or malicious activity, and protecting our systems.
Customer Support and Communications: Responding to inquiries and maintaining our relationship with you.
Legal Compliance: Complying with applicable laws, responding to legal requests, enforcing our policies, and protecting our rights and the safety of others.
Internal Business Operations: Conducting analytics, research, and product development (including using data in a de-identified or aggregated form).

Where required under 2026 CCPA regulations, we conduct privacy risk assessments for certain high-risk processing activities and implement appropriate safeguards.

How We Disclose Personal Information

We may disclose your personal information to the following categories of recipients:

Service Providers and Contractors: Entities that perform services on our behalf, such as Shopify (our platform provider), payment processors, fulfillment and shipping companies, data analytics providers, IT support, and customer service tools. These parties are contractually obligated to use your information only for the purposes we specify and to protect it.
Business and Advertising Partners: For marketing and advertising, including cross-context behavioral advertising. Our partners use the data in accordance with their own privacy policies.
Affiliates: Within our corporate group, as needed.
Business Transactions: In the event of a merger, acquisition, bankruptcy, or similar transaction.
Legal Requirements: To comply with law, subpoenas, court orders, or government requests; to enforce our terms; or to protect rights and safety.

We do not “sell” your personal information for monetary consideration in the traditional sense. However, certain sharing for targeted advertising may be considered “sharing” under CCPA, for which you have the right to opt out.

Opt-Out of Sale/Sharing and Targeted Advertising: You may exercise your right to opt out by e-mailing us at hello@cheriesh.com. We honor Global Privacy Control (GPC) signals and will display confirmation when we honor your opt-out request.

Your California Privacy Rights (CCPA/CPRA)

As a California resident, you have the following rights (subject to verification and legal exceptions):

Right to Know / Access: Request details about the personal information we have collected about you, including categories, sources, purposes, and disclosures. This includes information collected since January 1, 2022 (no 12-month limit if we retain data longer).
Right to Delete: Request deletion of your personal information.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing: Prevent the sale or sharing of your personal information for targeted advertising.
Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive data.
Right to Data Portability: Receive a copy of your data in a usable format.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your rights, contact us using the details below or through any designated form on our site. We will verify your identity before processing requests. You may use an authorized agent, subject to verification.

We respond to verifiable requests within the timeframes required by law. You may appeal any denial.

Do Not Track / Global Privacy Control: We honor GPC signals as opt-out requests for sale/sharing.

Cookies and Tracking Technologies

We use cookies and similar technologies for functionality, analytics, and advertising. You can manage preferences through your browser or our consent tools (where applicable). Closing a consent banner without affirmatively consenting does not constitute valid consent under current regulations.

Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from children under the age of 16 without verifiable parental consent, as required by law. If you believe we have collected such data, please contact us immediately to request deletion.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security. Transmit sensitive information (such as payment details) only through secure channels.

Data Retention

We retain personal information only as long as necessary for the purposes outlined, to comply with legal obligations, resolve disputes, or enforce agreements.

International Transfers

If you are outside the United States, your information may be transferred to and processed in the U.S. We use appropriate safeguards for such transfers.

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. We will post the revised version with a new “Last Updated” date and provide additional notice as required by law. Continued use of the Services after changes constitutes acceptance.

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: hello@cheriesh.com Mail: Chérie Sweet Heart, 17065 Green Drive, City of Industry, CA 91745